The lottery industry is very competitive in emergent markets, like Asia and Africa, and it requires a lot of effort to keep customers motivated and willing to interact with brands. This campaign aims brand awareness, reinforcing Super 4 as the most successful in the segment. I was in charge to bring a new concept to live, creative and easy to communicate with customers. The whole project has included print advertising, animation for TV, social media and billboards.
Creative Director: Martin Walker
Art Director: Erick Teixeira
Designers: Tatiana Losinska / Editec Creative team