William Hill is one of the most well-known sportsbook companies in the UK. As part of the global expansion plan, a new brand and visual identity were developed to communicate more effectively with new markets.
The first launch was in the United States, with a long list of materials to be developed, including new websites and apps. I am responsible for the art direction of the new Identity, overseeing other designers to keep everything consistent across different channels.
Creative Director: David Hilton
Art Director: Erick Teixeira
Studio Manager: Christian Crowther
Designers: Michael Francis, Dinesh Kumar, Victor Gonzales / William Hill Creative team - London/New York