• William Hill – USA launch

      posted in William Hill - USA launch by Erick on November 17, 2018

    • Description

      William Hill is one of the most well-known sportsbook companies in the UK. As part of the global expansion plan, a new brand and visual identity were developed to communicate more effectively with new markets. The first launch was in the United States, with a long list of materials to be developed, including new websites and apps. I am responsible for the art direction of the new Identity, overseeing other designers to keep everything consistent across different channels.

      Creative Director: David Hilton
      Art Director: Erick Teixeira
      Studio Manager: Christian Crowther
      Designers: Michael Francis, Dinesh Kumar, Victor Gonzales / William Hill Creative team - London/New York